Strategy
X1 Storefront
The X1 Storefront was a cornerstone of Xfinity’s strategy to increase its value as Xfinity customers became increasingly digital-first in the mid-2010s, but it wasn’t a decision made in an instant. This presentation synthesized volumes of research into a digestible narrative to make the strategic argument for the X1 Storefront, selling the idea internally with a sleek and engaging design tailored to an executive audience.
Work
Xfinity Brand Development
The Xfinity brand is striking, and its impact gets even stronger with additional context. The Xfinity brand guidelines detail all aspects of brand presentation, from letterhead to web design to clothing all the way to vehicles, creating a cohesive experience across all forms of media that is simple, personal, and awesome.
Work