Creative
NBX Social
Social media has the power to attract new audiences, educate them about the brand, and encourage product exploration. Xfinity needed to design exciting, eye-catching social media spots to promote Flex, Peacock, and X1. These videos played on Facebook, Instagram, Pinterest, and Twitter—where they educated existing customers about new products and promoted the Xfinity brand to a wider audience.
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UAW Campaign
The United Auto Workers (UAW) Trust provides benefits to retired auto workers who have earned their stability and want to minimize changes in their health coverage. As a new UAW provider option, Aetna was working against an opt-out clause to earn their buy-in. MOD teamed up with Aetna to saturate the region with Aetna awareness. Outdoor campaigns lined the horizon. Radio spots took over the airwaves. Video mailers popped into mailboxes. And no channel was left unturned. The result? Hearing heartfelt stories from other Aetna Group Medicare switchers struck a chord—achieving a 13% higher retention than Aetna anticipated.
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RJR Brand Refresh
Inside Philadelphia’s Comcast Technology Center is the Ralph J. Roberts Forum, a two-floor, 500-person amphitheater that invites employees into a sophisticated, tech-forward space to share stories, find inspiration, and collaborate. This engaging space needed an equally compelling identity, so MOD centered the brand energy around an iconic depiction of the focal point at the main stage. Layers of brand elements interact visually to add intrigue and reflect the interactive nature of the forum itself.
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Rooms to Go
Communications count in a big way inside health insurance, and Aetna works with employers to get it right. Plan sponsors all have different needs and goals when sharing key health insurance info with their employees, so Aetna enlisted MOD to create customized benefit guides and co-branded onboarding materials that meticulously met their internal needs.
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MOD Swag
Apparel. Décor. Swag. We all want it. And it becomes even more covetable when filtered through the lens of a modern, minimalist, and bold aesthetic. Design is our driving force at MOD, and we can never get enough—especially when it comes to our own passion projects. We like to pack a punch, one brass knuckle at a time.
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Health Fidelity
Data is the lifeblood of Health Fidelity, a healthcare tech startup that transforms vast amounts of unstructured data into clinical and financial insights. To emphasize the critical way that data impacts decision-making and performance, MOD created a custom mailing for prospects to receive the legendary data visualization book, Edward Tufte’s Beautiful Evidence.
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